A Bachelor of Science degree in Marketing prepares students with multiple business skills essential to the management of products and services. Marketing is an essential aspect of every business; a graduate finds careers in marketing research, brand management, retailing, and sales promotion, and in the growing world of e-marketing. Employment in profit and non-profit companies abound from volunteer associations, hospitals, chambers of commerce, universities, and government entities.
Courses taken at NJCU to satisfy Marketing major requirements require a minimum grade C (2.0). Major classes in which a grade below a C is earned do not meet degree requirements. Students who are unable to meet these standards are advised to withdraw from the major.