Course Descriptions

Course Descriptions

UNDERGRADUATE COURSE DESCRIPTIONS

MATH 164 PRE-CALCULUS FOR BUSINESS (3) - This course is directed to the needs of the business major. Topics include: polynominal and rational functions and graphs, exponential and logarithmic functions, systems of equations and matrices, linear programming, and introduction to calculus.

MATH 200 CALCULUS FOR BUSINESS (3) - Course introduces the student to the role of calculus in business. Topics include: limits, continuity, derivatives and applications, and integration and applications.

BUSI 203 BUSINESS STATISTICS (3) - Designed to acquaint the student with basic business statistics, this course includes the following topics: measures of central tendency and variability; probability; hypothesis testing and correlation; and regression analysis. Prerequisite: MATH 164 Pre-Calculus for Business

ECON 208 PRINCIPLES OF ECONOMICS: MICRO (3) - This course introduces economic theory concerning the pricing of goods and services and factors of production-land, labor and capital. The concepts and theories of competition, monopoly and other industrial structures are studied in detail.

MGMT 211 PRINCIPLES OF MANAGEMENT (3) - The purpose of this course is to examine theory related to the managerial function including areas such as planning, organizing, staffing and controlling business organizations. The case study method is used. Prerequisite or Corequisite: BUSI 201 Introduction to Business

FINC 215 REAL ESTATE PRINCIPLES I (3) - This course is designed to provide an introduction to the fundamental legal concepts and principles that underlie all modern real estate transactions. Particular attention is given to real property law, real estate transactions, contract negotiations and financing issues.

MGMT 225 BUSINESS ENTERPRISE APPLICATIONS (3) - This course provides a foundation in current business software and applications. It prepares students for certification in the most widely used software and business applications, including but not limited to Excel and Bloomberg Essentials, an introduction to Word, PowerPoint and other business-related technology. No prior computer experience is necessary.

MGMT 230 BUSINESS COMMUNICATION ESSENTIALS (3) - This course is designed to provide students with an understanding of the many communication needs for business professionals, especially start-ups and small business owners, including written, oral, and digital communication. The course will examine how communications skills are applied, including interpersonal communication, intercultural and international communication, and leadership. MGMT 230 Pre-Requisite(s): ENGL COMP I

MKTG 231 PRINCIPLES OF MARKETING (3) - Students are introduced to basic theory and techniques of performance related to the marketing function in this course; both wholesale and retail marketing patterns are studied. Prerequisite: BUSI 201 Introduction to Business

MGMT 241 GLOBAL BUSINESS (3) - This survey course evaluates the cultural, political and economic environments of international business as well as the role of international and regional organizations in facilitating commerce. Particular emphasis will be placed on the European Economic Community and developing nations.

MGMT 243 GLOBAL MANAGEMENT (3) - International portfolio strategy, plant location, national entry strategy, new product introduction and risk management are among the topics covered in this course. Emphasis is placed on the case study method and presentations by active international managers. Pre-requisite: MGMT 211 Principles of Management

MKTG 250 VIRAL MARKETING (3) - This course is designed to provide students with an understanding of low-cost, powerful, and efficient marketing basics for creating, distributing and selling a product or service. The course will address how to develop a master marketing plan and how to use new and old media to best effect.

ACCT 251 FINANCIAL ACCOUNTING I (3) - This course provides an overview of the fundamental concepts and principles underlying accounting information. Emphasis is placed on how data are accumulated and reported using manual and computer-augmented approaches. The student is introduced to accounting systems and major asset categories such as cash, receivables, inventories and plant assets. Partnership accounting is also introduced.

ACCT 252 MANAGEMENT ACCOUNTING (3) - A continuation of Principles of Accounting I, this course introduces corporate accounting, investments, bonds and equities. These basic topics are followed by an examination of the statement of cash flows, analysis of financial statements and an introduction to managerial accounting. Prerequisite: ACCT 251 Principles of Accounting I

ACCT 253 QUICK BOOKS (3) - This course introduces students to the practical application of accounting functions for a small business or start up firm, including: editing charts of accounts, customized forms, create customer invoices, receive payments from customers and make bank deposits, write checks, assign the amount to a specific expense or bank account, enter bills into accounts payable and pay bills. Students will also assign reimbursable expenses to customers, open and use registers for balance sheet accounts, reconcile a checking account, track credit card transactions, work with asset and liability accounts, create and customize reports and graphs, track & pay sales tax, manage inventory, and run payroll.

ECON 271 INVESTMENT PRINCIPLES (3) - This course provides an introduction to the strategies, principles, and practices of modern investment analysis and the language and terminology of professional investors. A comprehensive overview of stocks, bonds, mutual funds, and other investment vehicles is presented. The concept of risk, return, portfolio theory, and investment strategy and timing are also examined. ECON 271 Pre-Requisite(s): ECON 208

FINC 272 INVESTMENT PRINCIPLES AND ANALYSIS (3) - This course covers the basics of investing. Topics include a comprehensive overview of financial instruments and real assets available for investment, current procedures and trends in trading practices, and an introduction to valuation techniques. There is discussion of the risk-return tradeoff, the characteristics of efficient markets, and opportunities for global investing. Cross-reference: ECON 271 Investment Principles / Practices

ACCT 281 BUSINESS LAW I (3) - Designed to provide a basic knowledge of business law and legal reasoning, this course covers the legal environment of business, constitutional law, intellectual property, torts, product liability, the law of contracts, sales and negotiable instruments. Ethical issues are discussed throughout the semester in order to sensitize the student to the ethical considerations integral to the business environment.

ACCT 282 BUSINESS LAW II (3) - This course provides the student with an advanced understanding of business law. Topics include creditors’ rights, bankruptcy and reorganization, law of agency, forms of business organizations, personal property, accountant liability and administrative law. Business ethical issues and controversies are discussed throughout the semester. Prerequisite: ACCT 281 Business Law I

MGMT 311 ORGANIZATION THEORY AND PRACTICE (3) - The impact of individuals, groups, and organizational structures on behavior within firms is examined in this course. The primary objective is to apply such knowledge toward improving a firm’s effectiveness. Topics include behavior, attitudes and motivation of individuals; politics, conflict and consensus within and among groups; and the structure, design, and development of organizations. Cases are studied within the context of theory. Prerequisite: MGMT 211 Principles of Management

MGMT 312 HUMAN RESOURCE MANAGEMENT (3) - This course provides an opportunity to study the typical operations of a personnel department, including the determination of personnel requirements, the employment process, discipline and employee relations. Motivation, leadership, and wage and salary administration are also covered. Prerequisite: MGMT 211 Principles of Management

FINC 315 REAL ESTATE PRINCIPLES II (3) - This course is designed for business administration majors seeking in-depth knowledge of real estate and for real estate professionals seeking to enhance their careers.

MKTG 331 CONSUMER BEHAVIOR (3) - Consumer behavior from both theoretical and practical standpoints is examined in this course. Topics include: consumerism, the role of the behavioral sciences and legal / social frameworks at the federal and local levels. Prerequisite: MKTG 231 Principles of Marketing

MKTG 332 MARKETING COMMUNICATIONS (3) - The field of promotional marketing communications is introduced in this course. Components include sales promotion, advertising, corporate communication, publicity and public relations, personal selling and direct marketing. Developing the ability to learn how to effectively plan, implement and evaluate integrated promotional messages is the primary learning objective of the course. Prerequisite: MKTG 231 Principles of Marketing

MKTG 333 DIRECT RESPONSE MARKETING (3) - The concepts, strategies and applications involved in direct marketing, including mail order and direct response advertising, are examined in this course. Measurability, accountability, lists, data and the integration of direct marketing programs into the total marketing effort and overall organization goals and functions are discussed. Prerequisite: MKTG 231 Principles of Marketing

MKTG 350 SOCIAL MEDIA MARKETING (3) - This course explores implications, opportunities and challenges of social media. Students will learn how to utilize social media to consumem and disseminate news, promote learning, foster collaboration, market business and develop professional networks. Students will analyze various digital platforms to develop professional profiles and create professional learning networks. MKTG 350 Pre-Requisite(s): MKTG 231 Principles of Marketing

ACCT 351 INTERMEDIATE ACCOUNTING I (3) - This course provides an analysis of current accounting concepts and the standards underlying reporting income and financial position. Topics include: cash, receivables, inventories, plant assets, depreciation, intangibles, compound interest, present value techniques, long-term investments and pronouncements of official bodies. Prerequisite: ACCT 252 Management Accounting

ACCT 352 INTERMEDIATE ACCOUNTING II (3) - This course, a continuation of Intermediate Accounting I, provides an in-depth analysis of long-term liabilities and stockholders’ equity. Major accounting topics, specifically earnings per share, pensions, leases and income taxes are thoroughly explored. Official accounting pronouncements are introduced throughout the course where applicable. Prerequisite: ACCT 351 Intermediate Accounting I

ACCT 354 COST ACCOUNTING (3) - Cost concepts, systems, and procedures directed toward gathering, structuring and utilizing data for management control are introduced in this course. The statement detailing manufacturing costs is developed early in the course. Job-order and process cost determinations, as well as cost control through the development and use of budgets, standard costs and analysis of variances are covered. Problems associated with cost allocation and the distribution of overhead costs is studied. Specific managerial issues are addressed including break-even analysis, the effects of the interaction of changing costs and volume on profits, a multi-product environment, control of inventories, the economic order quantity model, and transfer pricing issues and the measurements of performance. Emerging issues are also included. Prerequisite: ACCT 252 Management Accounting

MKTG 361 SALES DYNAMICS (3) - This course offers a study and critical analysis of the theories, policies, procedures and practices characterizing today’s management of organizational sales forces. The personal selling process and the art of salesmanship are also studied. Emphasis is given to case analysis, group discussion and roleplaying. Prerequisite: MKTG 231 Principles of Marketing

MKTG 363 GOLBAL MARKETING (3) - The complexities of product design, distributing, foreign exchange and promotional activities in the foreign market place are thoroughly discussed. Emphasis is placed on the cultures of key representative countries and the impact on the American marketing system conducting international business. Prerequisite: MKTG 231 Principles of Marketing

FINC 364 INTERNATIONAL FINANCE (3) - The basic international financial markets and instruments that a corporate treasurer uses to finance a multinational or global entity are explored in this course. Topics include foreign currency markets and strategies for minimizing risk, motivation for direct foreign investment, lending and investment criteria, risk mitigation via export credit agencies, trade barriers and tax implications and special problems of multi-national firms. Prerequisite: FINC 371 Managerial Finance

MGMT 366 INTERNATIONAL ACCOUNTING (3) - This course surveys and compares accounting systems in major industrialized countries and selected underdeveloped countries, identifying differences and similarities. The evolution of these systems, to their present stage of development, is also explored. Specific accounting practices applicable to international business transactions are studied with particular emphasis on foreign exchange and foreign currency transactions. Translation of financial statements denominated in foreign currency is a major element of the course. Transfer pricing and basic international taxation issues are also explored. Recent developments in the European community, the Pacific Rim and emerging nations are discussed. Prerequisite: ACCT 252 Management Accounting

FINC 370 ENTREPRENEURIAL FINANCE (3) - This course examines the elements of entrepreneurial finance, focusing on the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how should funding, employment contracts and exit decisions be structured.

FINC 371 MANAGERIAL FINANCE (3) - This survey course introduces a variety of tools and techniques for financial problem solving and decision making. Topics such as the time value of money, stock and bond valuation, effects of risk on the rate of return, capital budgeting, financial forecasting, and financial leverage are covered. Prerequisite: ACCT 252 Management Accounting; ECON 208 Principles of Economics: Micro; MATH 164 Pre-Calculus for Business

ACCT 381 PRINCIPLES OF MACRO FRAUD (3) - The student will be introduced to a macro look at fraud by examining the pervasiveness of and the causes of fraud in our society along with effective methods for its detection, investigation, and prevention.

MKTG 387 RETAIL STRATEGY AND STRUCTURE (3) - This course offers a serious investigation of retailing in today’s dynamic environment. Special attention is given to retailing structure as it underlies the strategic decision making of retailing management. Institutions, buying functions, merchandising functions, store management and operations are among the areas studied. Prerequisite: MKTG 231 Principles of Marketing

FINC 391 FOREIGN TRADE (3) - The fundamentals of trade finance, with an emphasis on current trade flows and their importance to the global marketplace, are explored in this course. Topics include bases of export marketing, trade documentation (letters of credit, drafts, bills of lading), specialized trade financing, the international environment and medium and long-term options for financing trade flows. Prerequisite: BUSI 241 Global Business

ACCT 401 ACCOUNTING INFORMATION SYSTEMS (3) - This course examines common present-day computer applications in business and accounting. Emphasis is on the design and key components of computer applications, interrelationships among computer applications, and the use of computer-generated data by management. Prerequisite: ACCT 252 Management Accounting

BUSI 411 BUSINESS POLICY (3) - This course offers a study of policy formulations in the business enterprise. The impact of outside forces on business policy is studied. Modern management practices are studied and surveyed. The case study method is used. Prerequisite: BUSI 371 Managerial Finance; Business Seniors only.

MGMT 412 GLOBAL SUPPLY CHAIN MANAGEMENT (3) - The fundamentals of production management as they apply to the areas of work measurement, production scheduling, quality control and other functions related to production are the focus of this course. Prerequisite: MGMT 211 Principles of Management; BUSI 203 Business Statistics; MATH 164 Pre-Calculus for Business

MGMT 413 BUSINESS INFORMATION SYSTEMS (3) - This course provides an integrative study of what constitutes management information, goals of management, and measures of information value in support of those goals and usual sources of information. The course reviews how management utilizes the vast amounts of computer-generated data. Prerequisite: MGMT 211 Principles of Management; CS 214 Business Application on the Microcomputer I

MKTG 422 E-COMMERCE (3) - This course provides an overview of all aspects of commerce and opportunity on the Internet. Topics include Internet marketing, virtual organizations, electronic payment systems, privacy and security concerns, intellectual property, regulation, and emerging issues. Prerequisite: MGMT 211 Principles of Management; MKTG 231 Principles of Marketing

MKTG 432 MARKETING RESEARCH (3) - This course covers the techniques used in marketing research and their specific application to the various functions of marketing. The student gains knowledge and experience in the use of quantitative techniques through the solution of a marketing problem. Prerequisite: BUSI 203 Business Statistics; MKTG 331 Consumer Behavior

MKTG 433 MARKETING MANAGEMENT (3) - An investigation of the managerial aspects of marketing is made. The student participates in the development of sophisticated marketing, decision-making techniques. The case study method and simulation games are heavily utilized. Prerequisite: MGMT 211 Principles of Management; MKTG 331 Consumer Behavior

ACCT 451 AUDITING (3) - The auditing environment is discussed, including accountants’ professional responsibilities, potential legal liabilities, generally accepted auditing standards and various report formats. The auditing process is introduced, focusing on overall audit objectives, general concepts of evidence accumulation and analysis of various types of risk and resulting impact on the audit process. Elements of planning and internal control analysis are examined. The auditing process for selected transaction cycles is also explored in conjunction with statistical sampling techniques. Prerequisite: ACCT 352 Intermediate Accounting II

ACCT 452 GOVERNMENT AND NONPROFIT ACCOUNTING (3) - This course is designed to introduce the concepts of fund accounting as it applies to state and local governmental units, hospitals, educational institutions and other entities whose primary motive is not one of profit maximization. Current rulings of the Governmental Accounting Standards Board are reviewed and relevant accounting concepts and techniques are applied. Prerequisite: ACCT 352 Intermediate Accounting II

ACCT 453 PROBLEMS IN FEDERAL TAXATION (3) - This course serves as an introduction to the federal income tax. It is designed to provide a working knowledge of basic individual and corporate income tax laws with an emphasis on learning the law and its rationale. Prerequisite: ACCT 352 Intermediate Accounting II

ACCT 454 ADVANCED ACCOUNTING (3) - Accounting for mergers and acquisitions and consolidated entities is introduced. A significant portion of the course is allocated to consolidation theory and practice, including an analysis of inter-company profit transactions and more advanced parent and subsidiary problems. Other major topics include accounting for equity interests in partnership, corporate liquidations and selected current accounting issues. Prerequisite: ACCT 352 Intermediate Accounting II

FINC 473 PORTFOLIO ANALYSIS (3) - This course provides a comprehensive introduction to securities analysis and portfolio management. Investing is approached as a rational decision-making process in which the investor attempts to select a portfolio of securities that meet a pre-determined set of goals, including desired return and acceptable degree of risk. Prerequisites: BUSI 203 Business Statistics; FINC 371 Managerial Finance; FINC 272 Investment Principles and Analysis

FINC 474 CAPITAL MARKETS AND FINANCIAL INSTITUTIONS (3) - This course examines depository and non-depository financial institutions and how their functions differ for purposes of channeling the flow of funds into and out of capital markets. Topics such as the demand for and supply of money, determinants of market interest rates, principles for selecting investment assets and financial intermediaries are studied. Prerequisite: FINC 371 Managerial Finance; ECON 364 Money and Banking

FINC 503 PRINCIPLES OF INSURANCE AND RISK MANAGEMENT (3) - This course examines the issues, concepts and strategies which develop as individuals and institutions attempt to reduce or transfer risk and uncertainty. Both traditional and newer techniques are discussed, including insurance and non-insurance methodologies. Topics include diversification, hedging, preference analysis, and dynamic programming. Prerequisite: FINC 371 Managerial Finance; BUSI 203 Business Statistics

ACCT 510 BUSINESS ETHICS (3) - The objectives of this course are to: familiarize students with some of the ethical problems which they will encounter in today’s business environment; encourage students to reflect on their own values; and provide students with the analytical tools with which to analyze ethical problems in the workplace and critically evaluate alternative solutions. Topics include: defining business ethics and exploring their role in the contemporary multi-cultural business environment; moral dilemmas in management; corporate social responsibility; conflicts of interest and the role of leadership in creating a strong ethical climate.

MGMT 511 SEMINAR: MANAGEMENT SCIENCE (3) - This course offers the rationale for applying certain models to managerial problems, assists students in the application of such models and guides students in the interpretation of results. The course includes basic quantity techniques used in managerial decision making. The topics covered include: linear programming, queuing, network analysis, inventory models and decision making under uncertainty. Prerequisite: BUSI 203 Business Statistics; MGMT 211 Principles of Management; MATH 164 Precalculus for Business

MGMT 513 ENTREPRENEURSHIP (3) - The operation of small-scale business is studied. This course gives the student insight into the operations of a small business from a practical aspect. Speakers and case studies are drawn from the Small Business Administration.

FINC 525 FINANCIAL MODELING (3) - This course emphasizes the power of data analytics and computer technology to inform contemporary financial decisions and risk management. Using internet resources and spreadsheet software, we will build financial models for real-world data. Students will develop their Bloomberg and Excel proficiencies while they practice forcasting, valuation, and hedging techniques. FINC 525 Pre-requisite(s): BUSI 203, FINC 371

MKTG 534 SEMINAR: MARKETING APPLICATION, CASES, AND SIMULATION (3) - This is a capstone marketing course with emphasis on the importance of strategic planning in marketing. Special topics of interest include basic macro- and micro-environmental factors used to predict impact on strategy, what marketing strategy can realistically accomplish and the evaluation of when a business needs to reformulate its marketing strategy. Activities include examination of marketing classics, current research, supplemental readings and case studies. Prerequisite: MKTG 331 Consumer Behavior; MKTG 332 Marketing Communications; MKTG 433 Marketing Management

ACCT 552 SEMINAR: TAXATION AND CURRENT ISSUES (3) - This seminar is designed to introduce and update students’ knowledge of selected topics in federal income taxation applicable to corporations, partnerships, estates and trusts. In addition, through the use of periodicals and authoritative sources, current issues in accounting and taxation that confront the profession are examined. Prerequisite: ACCT 453 Problems in Federal Taxation; ACCT 452 Government and Non-Profit Accounting, ACCT454 Advanced Accounting

BUSI 555 HONORS SEMINAR (3) - This course is a forum that offers students an opportunity to study current business issues using available business literature and research materials, occasional field trips and guest lectures. The seminar meets regularly in a group session to discuss relevant assignments. In addition, students identify related topics for independent study.

FINC 571 SEMINAR ISSUES IN CORPORATE FINANCE (3) - This course uses the case method to analyze major corporate resource decisions in a risk-return framework. There is an emphasis on the process of value creation through appropriate long-term investment and financing policies. Topics include capital budgeting, debt management and corporate restructuring. Prerequisite: BUSI 203 Business Statistics; FINC 371 Managerial Finance

 

GRADUATE COURSE DESCRIPTIONS

BUSI 599 Graduate Business Essentials (6) Designed for preparation for graduate study in business or advancement in management, this is an intensive overview of essential concepts of business, management, finance, strategy and marketing, emphasizing critical thinking and clear communication. Students gain tools, skill sets and background as the course introduces core graduate-level business thought through targeted lectures and case studies.

ACCT 601 Financial Accounting I (3) The course provides the student with an introduction to accounting concepts, the accounting cycle, identifying and journalizing transactions, adjustments and the preparation of financial statements. Accounting information systems and internal controls are introduced. The course then proceeds to each of the major elements of the balance sheet. This “Foundation Accounting” course is required for graduate accounting students whose undergraduate degree includes a specialization other than accounting.

ACCT 602 Accounting for Business Entities (3) This course takes the student beyond the intermediate accounting concepts and into the world of mergers and acquisitions and consolidation accounting. This is followed by foreign currency and bankruptcy accounting. After completing the study of corporate entities, the formation, changes, and liquidation of partnership entities are studied. The course concludes with the study of fund accounting in governmental and not-for-profit entities. This “Foundation Accounting” course is required for graduate accounting students whose undergraduate degree includes a specialization other than accounting. Prerequisite: ACCT 601 or equivalent

FINC 603 Quantitative Methods for Business Decisions (3) This course is aimed at familiarizing the student with the basic statistical techniques necessary to perform the research project (see BUSI 655). Following a brief review of basic statistical techniques the course will concentrate on regression analysis, topics in exponential design and analysis of variance, transformation of data and introductory econometric analysis.

ACCT 604 Federal Taxation of Individuals (3) This course is designed to provide the student with a working knowledge of federal income taxation as it pertains to individuals. Topics include analysis and administration of tax law, research and application to tax issues, scrutiny of tax cases, tax planning strategies, income recognition issues, methods of accounting for tax purposes, use of tax shelters, effects of the alternative minimum tax and the tax treatment of capital gains and losses.

BUSI 606 Managerial Economics (3) Managerial Economics applies economic theory and models such as supply and demand, optimization, elasticity and regression analysis to business decision making within the firm or organization. Students learn how economic forces affect output, hiring, product pricing, demand estimation and market forecasting and how to make profitable decisions to achieve the goals of the firm.

FINC 607 Corporate Financial Management (3) This course provides an advanced level overview of principles and practices used by the finance professional. In particular, it covers the financial environment, utilizing net present value (NPV), valuation of financial assets, project analysis, opportunity cost of capital, risk and return, capital budgeting, debt and dividend policies, mergers, and planning. (Prerequisite: ACCT 601)

ACCT 608 Financial Accounting II (3) This course provides the student with a continuation of BUSI 601 Financial Accounting with coverage on accounting concepts and special topics. In particular, the course focuses on special accounting applications: earnings per share computations, investments, income taxes, pensions, leases and revenue recognition. This “Foundation Accounting” course is required for graduate accounting students whose undergraduate degree includes a specialization other than accounting. (Prerequisite: ACCT 601 or equivalent)

ACCT 610 Business Ethics (3) This course is designed to facilitate a learning environment for students to obtain a basic knowledge of business ethics and moral reasoning, and develop the critical thinking skills and competencies related to ethical issues that are needed in today’s business environment. The course is designed to provide the student with the economic and political foundations of ethical systems, to underscore unethical or questionable business practices and highlight the moral dilemmas facing management.

MGMT 611 Behavioral Issues and Ethics in Management (3) This course is an in-depth examination of ethics, managerial theories and behavioral concepts in planning, organizing, staffing and controlling business organizations. Emphasis is on ethics, practical application of teamwork, leadership, motivation, organizational change and development. Readings in current and classical literature enhance understanding of the development of management thought. Emphasis is on alignment of managerial, financial and organizational goals with behavioral issues in developing and using budgets and standards. Logical steps to reach a decision are analyzed.

MGMT 612 Global Strategic Management (3) This course makes an in-depth review of the changes in management, marketing, finance, and production management resulting from the globalization of world markets. The view is through the experiences, success, and failures of real managers involved in global strategic planning.

BUSI 613 Decision Analysis (3) Managerial decisions are often made in an environment of great uncertainty. Decision analysis provides practical techniques to structure decision problems and quantitative methods to evaluate choices. The course prepares the student to make excellent decisions while considering objectives, alternatives, consequences, and uncertainties and integrating logical processes with other information. (Prerequisite: FINC 603)

MKTG 615 Contemporary Marketing Perspectives (3) Current thought and best practices in business-to-consumer and business-to business marketing are studied. Application of concepts such as consumer relationship marketing, the lifetime value of a customer, and one-to-one marketing are studied, including the impact of information technology applications on marketing management and the evolution of information systems into e-marketing.

FINC 625 Financial Modeling (3) This course focuses on the development of microcomputer solutions to financial problems. There is an emphasis on the custom design and implementation of models, using spreadsheet and database applications software. Topics include financial statement modeling, forecasting of free cash flow, leasing and capital budgeting decisions, option pricing and portfolio optimization. (Prerequisite: ACCT 601)

ACCT 651 Professional Auditing (3) This course begins with a review of the important technical tools and techniques needed to become an auditor. These techniques include the identification of audit objectives, the many types of audit evidence required, the internal control evaluation and control risk assessment. Both the utilization of statistical sampling tools and the application of specific audit procedures are reviewed, and audit programs are designed. The course will specifically address the issue of management fraud and other timely topics. Audit reports and standards, analytical procedures, auditing electronic information systems, other services performed by the auditor, as well as ethical and legal liability issues are explored. (Prerequisite: ACCT 601 or equivalent)

ACCT 652 Strategic Profitability Analysis: Accounting for Managers (3) This course explores how managers can apply available information systems and accounting data to enable effective, practical understanding of cost and profit. It will consider issues such as value chain analysis, activity based costing, customer profitability analysis, budgeting and performance evaluation. (Prerequisite: ACCT 601 or equivalent)

ACCT 653 Federal Taxation of Business Entities (3) This advanced taxation course provides an in-depth study and discussion of current federal tax law with respect to corporations (profit and not for profit), partnerships, estates and trusts. A research project utilizing web-based resources will be required. The effects of international taxation will be considered. The impact of proposed changes in tax laws are integrated throughout the course. (Prerequisite: ACCT 604 or equivalent)

ACCT 659 Analysis of Financial Statements (3) This course brings together skills learned in accounting and finance courses. These skills are applied in a financial statement context where new analytical skills are developed. Important investment theories are reviewed. Operating, investing and financing activities of a firm are analyzed. The student will learn to identify liquidity problems of a firm. Financial forecasting techniques are introduced and skills are developed to assess company performance. Analytical models are presented for predicting financial distress. Methods are developed to measure the adequacy of profitability. The emphasis of the course is to develop evaluative, analytical, and critical thinking skills. (Prerequisite: ACCT 601 or equivalent)

FINC 670 Working Capital Management (3) This course is designed to give practitioners and advanced students of finance exposure to the problems and solutions associated with short-term financial management, particularly in the treasury function of a modern corporation. The emphasis of the course is on the liquidity, risk-management, and institutional issues that affect the corporation’s operating or cash cycle. Topics include valuation models for short-term financial decisions, payment mechanisms, and cash management systems, short-term borrowing arrangements, and forecasting techniques. (Prerequisite: FINC 607 or equivalent)

FINC 671 Foundations of Professional Financial Planning (3) This course provides an overview of professional financial planning theory and practice in the context of ethical behavior, understanding client needs, and regulatory compliance. Topics include purposes of financial planning, value of objective advice, financial analysis tools, the financial planning process, and the client-advisor relationship.

FINC 672 Risk Management and Insurance Planning (3) This course addresses business and personal risk management, insurance theory, legal risk principles; insurance contracts; social insurance; insurance companies and markets; insurance pricing, taxation and regulation. The student learns how to determine life, long-term care and disability income insurance needs and recognize risks that can be reduced by insurance. (Prerequisite: FINC 671)

FINC 673 Investment Planning and Portfolio Analysis (3) This course presents investment planning concepts, integrated with the techniques of securities analysis and portfolio management, in the context of the financial planning process. Topics include risk and return measurement, traditional and alternative investment choices, valuation techniques, modern portfolio theory, asset allocation, and portfolio performance evaluation. (Prerequisite: FINC 671)

FINC 674 Income Tax Planning for Individuals and Businesses (3) This course includes federal income taxation of individuals and businesses. Among topics are tax theory, individual and corporate tax calculations, investments, business entities, cost basis and recovery, property dispositions, passive activity losses, at-risk rules, deficiencies, refunds, penalties, accounting methods, accounting periods, and professional tax planning techniques for most favorable tax treatment. (Prerequisite: FINC 673)

FINC 675 Retirement Planning and Employee Benefits (3) This course focuses on planning secure retirements for individuals and designing retirement plans for businesses. Topics include: integration of personal savings, social security and employer retirement plans; reconciling conflicting needs of employees, owners, and cost considerations in the pension plan design; deferred compensation; and non-qualified executive benefit plans.

FINC 676 Estate Planning (3) Estate Planning covers both tax and non-tax considerations in the disposition of assets and protection of survivors in the event of death. The professional planner will consider both lifetime planning and planning for the conservation and distribution of the client’s estate at death when designing an estate plan. The course includes the estate planning process, working with other members of the estate planning team such as the attorney, the accountant, the trust officer or other trustee, and the life insurance specialist. The course also includes the methods of estate transfer at death, federal gift and estate taxes, issues relating to generation skipping, estate liquidity, estate considerations of special situations, and methods of transfer during life. (Prerequisite: FINC 671; FINC 674)

ACCT 681 Business Law for Managers (3) This course provides the coverage of the business law topics relevant to practice in the accounting profession. The course focuses on the law of contracts, agency, real property, bankruptcy, securities regulation, Article 2 (Sales) and Article 3 (Commercial Paper) of the Uniform Commercial Code, debtor-creditor relationships, government regulation and CPA legal liability.

ACCT 691 Introduction to Fraud Examination (3) The student will be introduced to occupational fraud, which includes asset misappropriations, fraudulent financial statements, bribery and corruption. This course will cover the fraud triangle and who commits fraud, the techniques used to detect fraud and the various anti-fraud initiatives that an organization uses to prevent and/or limit fraudulent acts.

BUSI 695 Executive Communication (3) Executive Communication emphasizes ethical effective communications concepts and skills for executives and professionals to achieve organizational objectives and personal excellence. It integrates a short review of communication principles: Business Writing (clarity, brevity, organization, and tone); Speaking/Presenting (neurolinguistics programming, body language, media contraints, emgagement, technology, charts and graphs) for maximum clarity. (Completion of other prerequisites; permission of the department)

MGMT 711 Managing for Internal Innovation (3) This course focuses on innovation management as an ongoing business practice and explores requirements for competitive advantage. The open, organic and collaborative organizational management structure needed for raising and sustaining innovation is analyzed including the policies, processes, and methods required from the idea creation stage through implementation. (Prerequisites: FINC 606, FINC 607, MGMT 611)

MGMT 712 Strategic Human Resources Management (3) Application of best practices in human resources management is investigated. This entails translation of business objectives and strategies into human resources needs planning and application of disciplined human resources management processes including job definitions, recruiting and selection, motivation and control, performance evaluation, training and development, and succession planning. (Prerequisites: FINC 606, FINC 607, MGMT 611)

MGMT 713 Managing the Service Organization (3) Students study best practices application in leading the contemporary service organization. The course covers such important areas as developing among all employees a sense of ownership of the brand whose service they are delivering, process mapping, project management techniques, and the management of organization-wide technology applications. (Prerequisites: FINC 606, FINC 607, MGMT 611)

MGMT 714 Situational and Transformational Leadership (3) The “leader/follower” relationship and best practices in building effective teams are explored. Analyzing both leader and follower behaviors and how to integrate diversity are studied. The course integrates the “needs analysis” and Leadership Effectiveness and Adaptability (L.E.A.D.) instrument and emphasizes the desired takeaways from each stakeholder group in the leader/follower relationship. (Prerequisites: FINC 606, FINC 607, MGMT 611)

MKTG 731 New Products and Services Development (3) The strategic fundamentals of new products and services development – segmenting markets, selecting targets, and designing value propositions addressing unsatisfied needs of target segments - are discussed and analyzed. Best practices in the development process are assessed with emphasis on how the fastest changing industries adapt and overcome impediments to innovation. (Prerequisites: FINC 606,FINC 607, MKTG 615*)

MKTG 732 E-Marketing (3) Conduct and management of e-commerce and its opportunities, limitations, risks, and impact of the internet on marketing and media are investigated. Topics include search engine marketing, social networks, mass customization, on-line research, and internet communication and entertainment. Relevance of e-commerce to current business models and competitiveness is emphasized. (Prerequisites: FINC 606, FINC 607, MKTG 615*)

MKTG 733 Global and Multi-Cultural Marketing (3) Strategic marketing in an era of globalization and multi-cultural diversity, domestically and abroad is comprehensively examined. A review of the global economy, social and cultural awareness, global brand strategy, adaptation of domestic successes to international markets, and opportunities in emerging and developing markets is an important course focus. (Prerequisites: FINC 606, FINC 607, MKTG 615*)

MKTG 734 Services Marketing (3) This course focuses on service sector marketing. Topics include customer experience research, customer relationship marketing, customer lifetime value, integrated marketing communication, and strategic innovation in new services development. Special emphasis is given to examples and cases from financial services and other industries most relevant to the student population. (Prerequisites: FINC 606, FINC 607, MKTG 615*)

ACCT 754 Contemporary Accounting Issues (3) This advanced course provides comprehensive analysis of accounting theory and practice. Emphasis is devoted to analyzing the application of existing accounting standards and determining the adequacy of such standards. The coverage is extended to examine how accounting as reported by management conforms to the conceptual framework of accounting. Current accounting problems confronting the profession are studied an analyzed. A wide range of topics is covered, including off-balance sheet financing, the historical cost accounting model, present value accounting, and other current issues. (Prerequisites: ACCT 652, ACCT 659 and FINC 603)

FINC 770 Ethical and Professional Standards for Investment Management (3) This course provides an overview of the laws and industry regulations governing financial reporting and investment management. A code of ethics and professional standards of practice are interpreted in the context of specific situations, including insider trading and soft dollar arrangements. Global performance presentation and statistical reporting practices are discussed. FINC 770 Pre-Requisite(s): FINC 603

FINC 771 Analysis of Equity Investments (3) This course covers the theory and practice of equity valuation for the investment generalist. It presents a comprehensive survey of the prevailing valuation models, using contemporary real-world applications and a thorough integration of accounting and finance concepts. Content includes discounted cash flow methods, relative value models, and technical analysis.

FINC 772 Analysis of Debt Investments (3) This course describes the features, risk factors and economics of fixed income securities. Valuation techniques are applied to instruments in different sectors of the bond market. Other topics include yield spreads, interest rate risk, term structure, mortgage- and asset-backed securities, derivative instruments, credit analysis, and trading strategies. (Prerequisite: FINC 673)

FINC 774 Analysis of Derivatives and Alternative Investments (3) This course provides a comprehensive discussion of investment strategies using derivative instruments and alternative assets. Forwards and futures, options, and swaps are examined in the context of hedging strategies to manage equity market, interest rate, and currency risk. Topics also include alternative investments such as real estate investment trusts (REITs), hedge funds, commodity indexes, private equity and venture capital. (Prerequisite: FINC 673)

FINC 775 Advanced Portfolio Management (3) This course covers advanced topics in portfolio management, emphasizing global investment strategies, risk management tools, and performance evaluation. Topics include exchange rate forecasting, international asset pricing, dynamic asset allocation, style analysis, and attribution. (Prerequisite: FINC 673)

FINC 776 Global Finance (3) This course analyzes the financial environment, risks, goals and challenges of multinational corporations and domestic corporations considering entry into global markets. Topics include balance of payments accounting, international monetary systems, and foreign exchange risk management. Making informed international investment and financing decisions, including those involving e-business and technology is emphasized. (Prerequisite: FINC 607 and FINC 606)

FINC 777 Financial Institutions and Banking Relationships (3) The role of financial institutions, the response of institutions to changes in the economy, and their relationships with customers is examined. The course examines asset choices of banks and non-bank institutions and includes financial management topics concerning banking relationships such as forecasting financial statements, bank credit usage, and business valuation. (Prerequisites: FINC 606, FINC 607)

FINC 778 Financial Restructuring and Reorganization (3) This course examines the historical, legal and strategic framework, of business combinations and breakups; their impact on business valuation, financing and corporate governance; and their managerial and operational implications. Study includes mergers, spin-offs, leveraged buyouts, junk bond financing, bankruptcy, and other forms of corporate restructuring. (Prerequisites: ACCT 601 or equivalent and FINC 607)

FINC 779 Thesis / Capstone Project in Finance (3) This course is the culmination of the Master of Science in Finance degree program. The student produces an original written and oral work that demonstrates mastery of the curriculum in his or her specialty under the supervision of a faculty advisor. The oral portion of the final presentation willbe made to three faculty members who will judge the presentation. The form of the work can be a thesis, a capstone project, a case study or other work deemed suitable by the faculty advisor.

FINC 780 Capstone: Creating the Comprehensive Financial Plan (3) Students create several group cases and then an individually-produced professional caliber comprehensive personal financial plan. The course synthesizes knowledge and skills including ethics, analysis, risk management and insurance, investments, income tax, retirement planning, estate planning, regulation and certification requirements, communication, and professional responsibilty into a comprehensive whole.

BUSI 799 Interdisciplinary Capstone Project (3) The MBA program culminates in a capstone project which challenges the learner to synthesize and apply the competencies acquired throughout the program, emphasizing his or her area of specialization. Working within an interdisciplinary project team, learners utilize practices developed in the classroom to solve “real world” business problems.

FINC 614 Introduction to Business Analytics and Data Science This course will introduce students to the fundamentals of data science.  Students will learn to identify, classify and frame data science problems and get an introduction the various tools available for data analysis.

FINC 620 Statistical and Mathematical Methods for Data Science This course will introduce students to the statistical and mathematical methods needed in the practice of data science.  Students will learn the basics of statistics, probability, linear algebra and optimization techniques relevant to data science.

FINC 615 Programming for Data Science Students will be introduced to the R programming language and the Python programming language, which are the two widely used programming languages in the field of data science.

FINC 607 Data Collection, Data Warehousing and Data Cleansing Real world data is large and imperfect.  Students will learn how to effectively store and access large amounts of data and clean/normalize the data to get it ready for meaningful analysis. Open source software such as Apache Spark and Hadoop will be introduced.

FINC 609 Applied Regression and Time Series Analysis Students will learn univariate and multivariate regression analysis and various time series analysis techniques needed to model and make meaningful inferences from data.

FINC 616 Data Visualization and Communication Effective visualization of data and proper communication of the results of your data analysis is as important as modeling and performing the analysis.  This course will provide students with techniques and state-of-the art practice in data visualization and communication. The course will explore rationalization of using a particular chart and or table and illustrations of patterns and connections to the data and verbal information. The course will also explore a wide range of techniques from simple descriptive charts and maps to multidimensional analysis using dashboards. The course will help students develop creative questions and recommendations to improve business processes and better decision making.

FINC 612 Experimental Design This course will provide students with a thorough understanding of Experimental design and to help students develop the skills necessary to efficiently and effectively design and analyze experiments. Common techniques used in Experimental Design such as Fixed Effects model, Random Effects model, Mixture experiment, Factorial Design, and Latin Square will be discussed in depth.  Students will also be exposed to techniques such as Blocking and Confounding, Response Surface Methods and Designs, Nested and Split-Plot Design, as well as Repeated Measures. This course will prepare students for all the data analysis jobs.

FINC 611 Introduction to Machine Learning This course will provide a broad introduction to the different aspects of machine learning.  Through practical examples, students will learn techniques for recognizing patterns in data.

FINC 617 Thesis / Capstone Project in Data Science (3) In this culminating thesis/project students will choose a data analysis problem from any field that they are interested in and will solve the problem using the techniques learned in the program.

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