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BS Marketing

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    Professor Mike Cole
    Email: mcole1@njcu.edu
    Phone: (201) 200-2411
    Fax: (201) 200-3242

    Located in the Professional Studies Building, Room 414

    Bachelor of Science in Marketing

    A Bachelor of Science degree in marketing prepares students with multiple business skills essential to the management of products and services. Marketing is an essential aspect of every business; a graduate finds careers in marketing research, brand management, retailing, and sales promotion, and in the growing world of e-marketing. Employment in profit and non-profit companies abound from volunteer associations, hospitals, chambers of commerce, universities, and government entities.

    The requirements for admission to this degree program are:

    • A minimum cumulative undergraduate grade point average (CGPA) of 2.5
    • A minimum CGPA of 2.5 in all Business courses
    • Completion of at least 42 credits, including the All University Requirements and the following specific pre-major courses:
      BUSI 201 Introduction to Business
      ACCT 251 Principles of Accounting I
      ACCT 252* Principles of Accounting II
      ECON 207 Principles of Economics: Macro
      ECON 208 Principles of Economics: Micro
      MATH 1165* Precalculus for Business
      *Requires a prerequisite/corerequisite course, see course description for more information
    • Declaration of major upon completion of the above requirements

    Transfer Students

    Transfer students must complete at least 12 credits at NJCU, in addition to above requirements prior to declaring a major.

    Courses taken at NJCU to satisfy Marketing major requirements require a minimum grade C (2.0). Major classes in which a grade below a C is earned do not meet degree requirements. Students who are unable to meet these standards are advised to withdraw from the major. 

    Accreditation

    The Business Administration Department is accredited by

    Course Requirements: 

    Course  Course Title  Credits 
    BUSI 201¹ Introduction to Business 3
    BUSI 203* Business Statistics 3
    MGMT 211* Principles of Management 3
    MKTG 231  Principles of Marketing 3
    BUSI 241  International Business 3
    ACCT 251¹ Principles of Accounting I 3
    ACCT 252 Principles of Accounting II 3
    ACCT 281  Business Law I 3
    MKTG 331* Consumer Behavior 3
    MKTG 332 Marketing Communications 3
    FINC 371* Managerial Finance 3
    BUSI 411* Business Policy 3
    MKTG 432* Marketing Research 3
    MKTG 433* Marketing Management 3
    MKTG 534* Seminar: Marketing Application, Cases, Simulation 3
    CS 214² Business Applications on the Microcomputer I 3
    ECON 207¹ ²  Principles of Economics: Macro 3
    ECON 208¹ ² Principles of Economics: Micro 3
    ENGL 200* Writing for Business 3
    MATH 1165¹ ²  Pre-calculus for Business 3
      Restricted Electives: Select six credits   
    MKTG 333* Direct Response Marketing 3
    MKTG 361* Sales Dynamics 3
    MKTG 363* International Marketing 3
    MKTG 387* Retailing Strategy 3
     
    Electives: Select a minimum of five credits from Business courses and/or the Cooperative Education program.
    Notes:  ¹ Taken as a pre-major required course.
                 ² May be used to simultaneously satisfy a General Studies Program area requirement.
                * Requires a prerequisite course, see course description for more information.