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BS Marketing

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    Melissa Martirano, MBA
    Email: mmartirano@njcu.edu
    Phone: (201) 200-2411
    Fax: (201) 200-3242

    Located at 160 Harborside Financial Plaza 2, Jersey City, NJ 07311

    Bachelor of Science in Marketing

    A Bachelor of Science degree in marketing prepares students with multiple business skills essential to the management of products and services. Marketing is an essential aspect of every business; a graduate finds careers in marketing research, brand management, retailing, and sales promotion, and in the growing world of e-marketing. Employment in profit and non-profit companies abound from volunteer associations, hospitals, chambers of commerce, universities, and government entities.

     

    The requirements for admission to this degree program are:

    • A minimum cumulative undergraduate grade point average (CGPA) of 2.5
    • A minimum CGPA of 2.5 in all Business courses

     

    Transfer Students

    Transfer students must complete at least 12 credits at NJCU, in addition to above requirements prior to declaring a major.

    Courses taken at NJCU to satisfy Marketing major requirements require a minimum grade C (2.0). Major classes in which a grade below a C is earned do not meet degree requirements. Students who are unable to meet these standards are advised to withdraw from the major. 

    Accreditation

    The School of Business is accredited by

    Course Requirements: 

    Course  Course Title  Credits 
    BUSI 203* Business Statistics 3
    MGMT 211* Principles of Management 3
    MGMT 225 Business Enterprise Applications 3
    MGMT 251 Operations and Project Management Fundamentals 3
    MKTG 231  Principles of Marketing 3
    BUSI 241  Global Business 3
    ACCT 251¹ Financial Accounting 3
    ACCT 252 Management Accounting 3
    ACCT 281  Business Law I 3
    MKTG 331* Consumer Behavior 3
    MKTG 332 Marketing Communications 3
    FINC 371* Managerial Finance 3
    BUSI 411* Business Policy 3
    MKTG 432* Marketing Research 3
    MKTG 433* Marketing Management 3
    MKTG 534* Seminar: Marketing Application, Cases, Simulation 3
    ECON 207¹ ²  Principles of Economics: Macro 3
    ECON 208¹ ² Principles of Economics: Micro 3
    ENGL 200* Writing for Business 3
    MATH 164¹ ²  Pre-calculus for Business Students 4
    MATH XXX Calculus for Business 4
      Restricted Electives: Select six credits   
    MKTG 333* Direct Response Marketing 3
    MKTG 361* Sales Dynamics 3
    MKTG 363* International Marketing 3
    MKTG 387* Retailing Strategy 3
     
    Electives: Speak to an advisor about more course options.
    Notes:  ¹ Taken as a pre-major required course.
                 ² May be used to simultaneously satisfy a General Studies Program area requirement.
                * Requires a prerequisite course, see course description for more information.