• marketing-header-small

MBA Marketing

  • Contact 

    Dr. Michael Cole, MBA, DPS
    Email: mcole2@njcu.edu 
    Phone: (201) 200-2266
    Fax: (201) 200-3242

    Located at 160 Harborside Plaza 2, Jersey City, NJ 07311

    Master of Business Administration (MBA) with Marketing Specialization

    Sandra Bullock (MBA Marketing Student at NJCU) discusses being mentored by Dr. Michael Cole 

    The Marketing specialization provides individuals with a rich understanding of traditional and contemporary marketing thought and best practices. Traditional fundamentals include marketing research and brand management. The importance of recognizing the needs of consumers of diverse backgrounds as a fact of a modern multi-cultural market is emphasized. Students use sophisticated quantitative analysis and accounting skills to evaluate marketing research and e-business issues.

    Admission Requirements:

    • The completion of a Bachelor's degree.
    • The minimum requirement for admission to the MBA / MS programs is 3.0 (Effective spring 2014)
    • Students whose undergraduate GPA is between 2.75-2.99 will be considered for admission and matriculation with the following conditions:
      • Business undergraduate majors with a GPA below 3.0 (2.75-2.99) must take the GMAT and attain a score of 560 (50th percentile) or better.
      • Or, must take Graduate Business Essentials in the first semester and attain a grade of B to continue in the MS or MBA program.
      • NJCU business graduates with GPA 2.75-2.99 must also get a recommendation from the business unit coordinator or a senior faculty member of their major.
      • Non-business majors must have a GPA of 2.75 or better and must take Graduate Business Essentials in the first semester and attain a grade of B to continue in the MS or MBA program.
    • Meet all minimum requirements of the Graduate Studies Office. These requirements include: completed application; transcripts; recommendation letters; essay; resume; and GMAT test results. An interview may be requested.
    • Additional requirements for international students include: Test of English as a Foreign Language (TOEFL) test result, and Educational Credential Evaluators (ECE), or World Education Services (WES) evaluation of international transcripts.
      • Graduate courses from other institutions may be accepted with approval of the Graduate Business Department.
    • To apply for graduate study go to the Graduate Application web page
    • For more information about the GMAT exam go to GMAT.  
    • For more information about the TOEFL exam go to TOEFL
    • Update on Graduate Requirements and Test Waiver Request, click here

    Graduate courses are held at the School of Business located at 160 Haborside Plaza 2, Jersey City, New Jersey, 07311.


    The School of Business is accredited by

    Prerequisite Requirements:
    The 36-credit course of study assumes an undergraduate degree in Business, which includes financial accounting at the intermediate level, and two semesters of statistics. Students with a degree in Business but without these courses may be required to take:

    • ACCT 601 Financial Accounting (3 credits) and
    • BUSI 603 Quantitative Methods for Business Entities (3 credits) 

    Similar graduate courses from other institutions may be accepted with approval of the program coordinator.

    Course Requirements: 

    Course  Course Title  Credits 
      Core Requirements - 21 credits   
    BUSI 606  Managerial Economics 3
    FINC 607  Corporate Financial Management 3
    MGMT 611  Behavioral Issues and Ethics in Management 3
    MGMT 612  Global Strategic Management 3
    BUSI 613  Decision Analysis 3
    MKTG 615  Contemporary Marketing Perspectives 3
    ACCT 652  Strategic Profitability Analysis 3

    Marketing Specialization - 12 credits
    (Prerequisites: BUSI 606, FINC 607 and MKTG615)

    MKTG 731  New Products and Services Development 3
    MKTG 732   E-Marketing 3
    MKTG 733  Global and Multi-Cultural Marketing 3
    MKTG 734   Services Marketing 3
      Capstone Requirement - 3 credits   
    BUSI 799  Capstone Business Administration 3


    Print the Program Worksheet