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Michael Cole

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  • M.Cole  

    Dr. Michael D. Cole
    Assistant Professor

    Email: mcole1@njcu.edu  
    Phone: (201) 200-2411
    Office: Professional Studies Building 434

    Research Interest: strategic marketing and new product development & innovation involving the intersection of marketing, management and technology.
     

     

    Education

    Pace University: Doctor of Professional Studies (DPS) May 2010-- concentrations in marketing and management
    Dissertation: “Marketing Consequences of Technology Enabled Consumer Collaboration with Products”
    MBA (Honors Thesis -- creating positive change in a major service organization)
    St. Peter’s College: BA European History

    Professional Experience

    NEW JERSEY CITY UNIVERSITY School of Business (since Sept. 2006)
    Assistant Professor, Marketing--MBA Marketing Coordinator, Business School Transition Leader 
    Adjunct Professor at Pace University, St. Peter’s College and Wagner College and consulted with Rutgers University
    COLUMBIA UNIVERSITY: Chief Operating Officer-Teachers College Innovations
    HT VENTURES (Information Services Consulting) – Managing Director
    REED BUSINESS INFORMATION – Executive Vice President, Electronic Media & Technology
    DUN & BRADSTREET/ DONNELLEY – Senior Vice President, Strategic Marketing
    CITIGROUP – Business CEO, SVP Marketing, VP Service Operations
    CONSOLIDATED EDISON - General Manager, Manhattan Division

    Publications and Presentations:

    Refereed Journal Article Journal of Internet Commerce May 2011
    “Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of- Mouth Communication across Various Media Platforms”

    Courses Taught

    Undergraduate:

    E-Commerce
    Principles of Marketing
    Marketing Research
    Consumer Behavior
    Sales Dynamics.

    Graduate:

    E-Marketing
    Services Marketing
    New Products and Services Development
    Graduate Business Essentials
    MBA Marketing Capstone

    Campus / Community Affiliations

    Beta Gamma Sigma – International Business Honor Society
    Product Development & Management Association
    MIT Enterprise Forum 
    University Faculty Senator; multiple committee memberships