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Office of Communications
and Marketing (CAM)
The Office of Communications and Marketing (CAM) promotes NJCU through integrated marketing initiatives, which include advertising, public relations, and the development of printed materials that complement special programs within the University community.
All efforts are part of a branding strategy that shapes the image of the University as it reaches various constituents with products that are desgined to stimulate student recruitment, community relations, and fundraising.
Specifically, the Office produces printed materials, including posters, programs, brochures, and invitations that are designed, developed, and prepared for production for various constituencies in the University community. CAM staff members also oversee the development of marketing and advertising campaigns created by outside agencies.
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The Web Services Unit (WSU) is a cooperative effort of the Department of Information Technology (IT), and the Office of Communications and Marketing. WSU offers comprehensive web development services to all University departments who desire a web presence on University web servers in accordance with established standards and guidelines. The WSU also provides advice and recommendations to staff and faculty members who create their own websites, as resources permit.
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CAM editors work in conjunction with the Office of Public Information and Community Relations on publicity initiatives. They write, edit, and distribute press releases to appropriate markets and are responsible for print, radio, and television calendar listings; NJCU’s online calendar and e-releases; the “This Month” calendar; electronic signage on campus, and Gothic, a magazine published by the Division of University Advancement.
Policies and Procedures for the preparation of news releases and printed materials are available in the links below. Clients are advised to read the guidelines and to observe all deadlines.
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