Policy Name: Social Media Policy
Policy ID Number: 03-04-024
Version Effective Date: Not Available
Last reviewed on: January 1, 2019
Policy Applies To: University Wide
Responsible Office: Human Resources
INTRODUCTION AND STATEMENT OF PURPOSE
This policy outlines university guidelines as they relate to social media.
New Jersey City University recognizes and supports the principles of academic freedom and the First Amendment rights of employees and students to speak on matters of public concern as private citizens through social media. This Policy is intended, in a manner consistent with those principles and rights, to set forth the University's expectations and as members of the NJCU community, employee and student responsibilities in regard to the use of existing and emerging social media.
DEFINITION OF SOCIAL MEDIA
Social media, as used in this policy, refers to all forms of on-line tools or services through which virtual communication is created allowing users to publish commentary and share information, ideas, personal messages and other content, including but not limited to, blogs, wikis, and social networking sites (which include, but are not limited to: Facebook, Youtube, LinkedIn, Tumblr, Instagram, Pinterest, Flipboard and Twitter).
Use of Social Media for the University
Webpages and social media identified with NJCU must be consistent with the University's Web Publishing Guidelines and shall be used only to support an authorized University or student function, group, or event.
All other webpages and social media: 1) shall not display video, audio, photographs, written text or any other material created by or for the University unless authorized by the University in writing; 2) shall not directly or indirectly suggest that the communication is associated with the University or that the University endorses the views or opinions expressed in the content; and 3) if linked in any way to the University's website or information technology system, must explicitly state that the material provided is the individual's own and is not associated with the University and does not express the views or opinions of the University.
Prohibited Uses of Social Media
Webpages and social media that are identified with the University shall comply with the following:
Expressions of speech that constitute libel are prohibited. Libel means speech that intentionally or negligently makes false statements about an individual, group or entity that causes injury to his/her/its reputation; and speech that maliciously makes false statements about a public official causing injury to his/her reputation.
Expectation of Privacy
University employees and students shall have an expectation of privacy in computer related infrastructure, storage equipment and other devices consistent with the University's Policy on Responsible Computing.
The University will not require a current or prospective employee or student to disclose whether he or she maintains a Personal Social Media Account, nor will it require a current or prospective employee or student to provide or disclose a user name or password, or provide the University access to a Personal Social Media Account in order to access any electronic information. A Personal Social Media Account is defined for the purposes of this Policy as one that is not identified with the University and is not created or maintained by, and does not use, University websites, networks, equipment, or technology.
Guidelines for Use of Social Media
The NJCU Office of Communications within the Division of University Advancement has established Guidelines for Success regarding the use of Social Media. In addition, the following are a list of best practices that should be followed by any employee or student who is authorized to use Social Media on behalf of or in connection with the University:
Employees who violate this Policy may be subject to disciplinary measures, consistent with any applicable collective bargaining agreement, up to and including suspension, dismissal, and termination. Students who violate this Policy may be subject to discipline in accordance with the NJCU Student Code of Conduct.
DATE TO INITIATE REVIEW AND UPDATE
As deemed necessary or appropriate by the Policy Coordinator but at a minimum, at least every 5 years from the date of last review.