Economics, B.A.
Bachelor of Arts
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About This Degree
Effective with the spring 2011 semester, completion of this major leads to the Bachelor of Science degree in Marketing, revised from the Bachelor of Science degree in Business Administration with a specialization in Marketing.
Completion of this major prepares one for a career as a sales administrator, advertising account representative, media analyst, market researcher, etc. Continued study may include a master’s and/or doctoral degree in business, public administration, or law.