About This Degree

This minor is designed to provide a multidisciplinary foundation in entrepreneurship. Students will gain an understanding of the challenges and opportunities for entrepreneurs in the key functional areas such as communications, marketing, finance, and operations. Through application and professional networking, students will develop the tools to launch a new venture.


Entrepreneurship, creativity and innovation, is one strategy for promoting economic growth in Jersey City and beyond. Every year, U.S. entrepreneurs start in excess of three million businesses, and the level of interest in pursuing entrepreneurship as a career remains high among people in all age groups. Entrepreneurship education provides a pathway to economic vitality. A properly developed entrepreneurial idea creates jobs (not just for the entrepreneur, but for those she or he employs as well) and creates sustainable wealth for our communities.

Designed for both business and non-business majors, this interactive minor teaches students step-by-step how to creatively solve real-world problems, apply a business model to their solutions, and then assess the feasibility of their start up idea. In this minor, students will learn how to effectively market, manage, and finance a new venture, preparing them to be productive, self-sustaining members of our community, while aiding in the economic development of the region and nation.

Course Descriptions

The minor will consist of six courses for a total of 18 credits including:

MGMT 220 Introduction to Entrepreneurship 

  • This course is designed to provide a foundation in entrepreneurship. Students will gain an understanding of the ongoing challenges for entrepreneurs in the key functional areas such as marketing, finance, and operations. Using business plan templates, students will examine the opportunities that exist in new venture planning.

MGMT 230 Business Communications Essentials 

  • This course is designed to provide students with an understanding of the many communication needs for business professionals, especially start-ups and small business owners, including written, oral, and digital communication. The course will examine how communications skills are applied, including interpersonal communication, intercultural and international communication, and leadership.

MKTG 230 Viral Marketing: An Entrepreneurial Approach 

  • This course is designed to provide students with an understanding of low-cost, powerful, and efficient marketing basics for creating, distributing and selling a product or service. The course will address how to develop a master marketing plan and how to use new and old media to best effect.

ACCT 253 Quick Books

  • This course introduces students to the practical application of accounting functions for a small business or start up firm, including: editing charts of accounts, customized forms, create customer invoices, receive payments from customers and make bank deposits, write checks, assign the amount to a specific expense or bank account, enter bills into accounts payable and pay bills. Students will also assign reimbursable expenses to customers, open and use registers for balance sheet accounts, reconcile a checking account, track credit card transactions, work with asset and liability accounts, create and customize reports and graphs, track & pay sales tax, manage inventory, and run payroll.

FINC 370 Entrepreneurial Finance

  • This course examines the elements of entrepreneurial finance, focusing on the early stages of company development. The course addresses key questions which challenge all entrepreneurs: how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how should funding, employment contracts and exit decisions be structured. 
    • Prerequisite: of Introduction to Entrepreneurship.

MGMT 513 Entrepreneurship (Capstone)

  • This course gives the student in­sight into the operations of a small business from a practical aspect. Students will draw upon experience in previous courses to develop a business opportunity analysis and a full business plan. Students will also participate in a business plan competition for cash prizes judged by alumni entrepreneurs and local business leaders. 
    • Prerequisite: of Introduction to Entrepreneurship.

Contact Us

John Donnellan, DPS, MBA
Chair, Management Department

Email: jdonnellan@njcu.edu
Phone: (201) 200- 3353

200 Hudson Street, Harborside 2 
Jersey City, NJ 07311

Faculty and Advisors: (201) 200-3353
Office of Business Administration - Room 205