Public Relations Minor


About This Degree

The NJCU School of Business minor in Marketing represents an opportunity for non-business majors who would like to learn more about business in general and gain a broad perspective of the field of Marketing.  The specific goals are to acquire an understanding of the theories, concepts and practices in the discipline, and to apply new acquired knowledge, skills and abilities in a business setting.  The program provides students with a competitive advantage over respective peers in the marketplace.  The NJCU Marketing minor programs focus on the specialty areas of Social Media Marketing and Public Relations.