About This Degree

The NJCU School of Business offers three minor programs in Marketing to help students (who are not majoring in Marketing) acquire an understanding of the theories, concepts, and practices in the discipline, and to apply new acquired knowledge, skills, and abilities in a business setting. Minors are currently available in the marketing specialty areas of Digital Marketing, Marketing Analytics, and Public Relations.

DIGITAL MARKETING MINOR
NJCU’s School of Business minor in Digital Marketing prepares students (who are not majoring in Marketing) to address the issues and challenges of developing and implementing digital strategies across market sectors. 

PUBLIC RELATIONS MINOR
A study by the Public Relations Society of America found 95% of business leaders feel that executives at all levels should have a working knowledge of public relations skills. The NJCU Public Relations minor provides students (who are not majoring in Marketing) with an understanding of PR strategies and extensive practice with the traditional and nontraditional tools necessary to communicate in a digital world to best manage conversations about brands.

MARKETING ANALYTICS MINOR
NJCU’s School of Business minor in Marketing Analytics provides students (who are not majoring in Marketing) with the practical skills and theoretical knowledge essential for organizations’ increasing reliance on marketing analytics. The innovative and efficient use of data available within and outside organizations is critical for business success and profitability. Students minoring in Marketing Analytics will be positioned to make and support businesses in crucial data-driven decisions.