Visuals

Colors. Fonts. Graphics. Photos.

All of these components create a unique visual system that makes our story more powerful and identifiable.

Colors

Consistent use of green and gold gives us brand recognition across a variety of media. We also use a specific gray and black that complements our official colors. 

Website Colors

The colors we use on our website are slightly different from those that we use in other communications. This is to meet ADA guidelines and UX best practices. 

Typography

Just as with using certain colors, having dedicated typefaces makes our brand more recognizable.

Primary Sans Serif Font: Proxima Nova

Primary Serif font: Freight

Secondary Sans Serif Display Font: Bebas Neue Pro

Secondary Serif font: Museo Slab 

Typography Don'ts

Some typefaces don't work well together. Below are examples of University typefaces that shouldn't be paired.

University Seal and Crest

University Seal

This is the official university seal. It has very limited use, primarily on official university documents, such as diplomas and Presidential communications. All such uses require the prior approval of the Office of Marketing & Communications. The official university seal may not be combined with the NJCU logotype.

University Crest

The University Crest was once part of the NJCU logo, but this is no longer the case. Now, it is used as a graphic element in a variety of communications. 

Advertising & Marketing Look and Feel

To communicate with our audiences in a consistent manner, we have developed specific visual approaches for our advertising and marketing campaigns. 

Influencers and/or Prospective Graduate Students

This is a green and gold-dominant look with high visual impact. 

Prospective Undergraduate Students

This approach is full of excitement and energy for a more youthful audience.