Guest Speaker: Dr. Manuela Gutiérrez-Leefmans, Associate Professor of Marketing
Tuesday, February 23, 2021
11:00 A.M. - 12:00 P.M.
Dr. Manuela Gutierrez-Leefmans is an Associate Professor at the Marketing Department of the Universidad de las Américas Puebla, México. Funded by CONACYT, she obtained her Ph.D. in Business and Management and MSc in Information Systems from the University of Manchester, UK. She worked for ten years in multinational companies in the food, shipbuilding, and pharmaceutical industries. She has held management roles in international business, supply chain, and marketing. Manuela was also involved in project management for information systems implementation, acting as E-Sourcing Manager for Latin America at the pharmaceutical company Roche. She has presented her work in diverse international conferences and published in international academic journals. Her main research interests are information systems, digital platforms, Internet strategy, business models, and innovation. She is a member of the National System of Researchers of Mexico (Level 1).
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