Marketing B.S. and Career Preparation

Bachelor of Science

About This Degree

Completion of the Marketing major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, market research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Students who major in Marketing at NJCU are advised to take specific electives to prepare specifically for careers in Digital Marketing, Marketing Analytics or Public Relations. Non-Marketing majors can minor in these areas of study.