Marketing B.S. and Concentrations

Bachelor of Science

About This Degree

Completion of the Marketing major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, market research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Students who major in Marketing select at least one area of concentration: Digital Marketing, Marketing Analytics, or Public Relations. Non-Marketing majors can minor in these areas of study.