Marketing

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About the Marketing Department 

The Marketing Department is a standout program in the NJCU School of Business. The NJCU Marketing Department is aligned with the career competencies employers value most in new hires, offering a comprehensive program focused on long-term student success.

Completion of the Marketing major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, market research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Students who major in Marketing select at least one area of concentration: Digital Marketing, Marketing Analytics, or Public Relations. Non-Marketing majors can minor in these areas of study.

Recent innovations implemented by the NJCU Marketing Department include: an upgraded core curriculum that integrates the construction of high-quality professional portfolios and prepares students to earn certifications from leading external organizations such as Google and the Universal Accreditation Board.

Outside of the classroom, the NJCU Marketing Department helps students develop their interpersonal skills and professional competencies. This includes an in-house internship placement program for hands-on job experience and invitations to numerous on-campus and on-location Marketing events where students can build their professional network. The Department’s Marketing Mentorship Program provides personalized career and academic guidance to students.

Marketing majors and non-majors can gain additional career and leadership experience in Marketing and related fields through membership in the NJCU Chapter of the Public Relations Student Society of America (PRSSA) and the NJCU Chapter of the American Marketing Association (AMA).

Learn more about how the NJCU Marketing Department’s Programs can add to your success.


Marketing Mentorship Match Program

The NJCU Marketing Mentorship Match Program gives Marketing majors the opportunity to be matched with a faculty mentor with whom they meet for guidance on career and educational topics. The Marketing Mentorship Match Program is additional to academic advising (which is not part of the mentorship program, as students have academic advisors through the university with whom they discuss their schedules and specific classes).

To request a mentor, students simply write an email to Dr. Rennie, chair of the Marketing Department (KRennie@njcu.edu) in which they note the areas of Marketing in which they are interested (ie: Marketing Analytics, Digital Marketing, Public Relations, General Marketing, Undecided, and/or Graduate School).


The Marketing Department Education Advisory Board

The Marketing Education Advisory Board for the NJCU Marketing Department works in conjunction with the faculty and staff of the Department to support and strengthen the Department’s goals and academic standards while providing advice to the Department on how it can better serve its students, the university, and the profession. It is composed of leading experts in Marketing and related fields.

Advisory Board Members:

  • Gailanne Barth, Senior Engagement Lead, Optum Technologies
  • Adam Dale Pietrala, Senior Director/VP, Citizen Relations
  • Monica Rowe, AVP Brand Marketing and Communication, CARE USA
  • Emanuel Watson, Process Analyst for Consumer Campaigns, PSEG
  • Natasha Vera, Assistant Account Executive at Winning Strategies (Young Alumnus Member)

Contact Us

Faculty Directory

Kathleen Rennie, Chairperson
krennie@njcu.edu

200 Hudson Street, Harborside 2
Jersey City, NJ 07311

Accreditation:
The BS in Marketing is accredited by: