Marketing

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About the Marketing Department 

The Marketing Department is a standout program in the NJCU School of Business. The NJCU Marketing Department is aligned with the career competencies employers value most in new hires, offering a comprehensive program focused on long-term student success.

Completion of the Marketing major prepares students for careers in marketing and related fields such as public relations, integrated marketing communication, market research, marketing data analytics, digital marketing, advertising, and more. Continued study may include a master’s and/or doctoral degree in business, marketing analytics, strategic communication, public relations, public administration, or law.

Students who major in Marketing select at least one area of concentration: Digital Marketing, Marketing Analytics, or Public Relations. Non-Marketing majors can minor in these areas of study.

Recent innovations implemented by the NJCU Marketing Department include: an upgraded core curriculum that integrates the construction of high-quality professional portfolios and prepares students to earn certifications from leading external organizations such as Google and the Universal Accreditation Board.

Outside of the classroom, the NJCU Marketing Department helps students develop their interpersonal skills and professional competencies. This includes an in-house internship placement program for hands-on job experience and invitations to numerous on-campus and on-location Marketing events where students can build their professional network. The Department’s Marketing Mentorship Program provides personalized career and academic guidance to students.

Marketing majors and non-majors can gain additional career and leadership experience in Marketing and related fields through membership in the NJCU Chapter of the Public Relations Student Society of America (PRSSA) and the NJCU Chapter of the American Marketing Association (AMA).

Learn more about how the NJCU Marketing Department’s Programs can add to your success.


Marketing News & Accomplishments

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NJCU Expands Leadership in Certification Program
In Sumer 2021, Ashley White, a 2021 graduate of the NJCU School of Business, passed the Certificate in Principles of Public Relations Examination through the Universal Accreditation Board (UAB), which includes nine participating public relations professional organizations. The Certificate in Principles of Public Relations is an entry-level certificate designed to demonstrate a fundamental level of knowledge for graduates entering public relations and related professions.

White is the tenth NJCU Marketing graduate to pass the examination. She joins Jessica Oudhnarine, Uzma Shaikh, Valerie Gonzalez, Shayne Cannata, Natasha Veras, Nicole Ortiz, Nicole Manzione, Monika Palkowski, and Thi Swander in this accomplishment.

NJCU leads the State of New Jersey in the number of students who have passed the examination.


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Press Release: NJCU MARKETING MAJORS EARN COVETED CERTIFICATE IN PRINCIPLES OF PUBLIC RELATIONS


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Press Release: NJCU MARKETING MAJOR EARNS COVETED CERTIFICATE IN PRINCIPLES OF PUBLIC RELATIONS


Contact Us

Faculty Directory

Kathleen Rennie, Chairperson
krennie@njcu.edu

200 Hudson Street, Harborside 2
Jersey City, NJ 07311

Accreditation:
The BS in Marketing is accredited by: