Marketing Student Showcase
The School of Business held its 10th Business Students Research Showcase in May 2022, with 10 Marketing students submitting to compete and with three Marketing projects winning three of the Showcase’s top awards.
In Track 1/Analytics (descriptive analytics, regression analysis, predictive analytics, machine learning, and more), Marketing Major Jonathan Santos took home first place for his study on Why Retail Customers Hesitant About Shopping In-person During COVID. Santos was mentored by Dr. Lee in the spring 2022 Marketing Capstone class.
Students from Marketing’s Integrated Marketing Communications (IMC) class dominated the Showcase’s Track 2/Other (case analyses, content analyses, essays, interviews, focus groups and more).
Ayaa Elayyan, a Management major mentored by Dr. Rennie, won First Place in Track 2 for the integrated IMC plan she developed for real-world client Arielita’s Bakery. Second place also went to an IMC student, with Marketing/Psychology Major
Brieanna Lemus taking home the honors. Lemus was mentored by Dr. Rennie and also developed a plan for the Department’s spring 2022 client, Arielita’s Bakery.
Congratulations to all students who submitted, competed and earned awards, and to those who mentored students through the process. The 11th Business Students Research Showcase is scheduled for December 8, 2022. Mark your calendar and stay tuned to the Showcase webpage.
Best in Show Summer 2021
Even in the summer, Marketing students are focused on honing their skills. All students who take MKTG 332/Integrated Marketing Communication (IMC) at NJCU work on a complete strategic communication plan for a real-world client. And, summer is no different!
The Best in Show campaigns for Summer 2021 were selected based on classmates’ rankings of pitch presentations and the professor’s expert analysis of plan. Best in Show communicates that a plan features professional-level research and strategic approach and that the plan is well written and presented.
Those who earned Best in Show accolades in the summer 2021 semester are: Kristina Martinez, Gercy Sorto, and Stephon Waddell
Marketing Students Earn Top Honors in School of Business Research Showcase
Two junior Marketing majors, Rabia Fayyaz and Maria Sanchez, finished first and second place in Track 2 of the 8th Business Research Showcase Competition on May 14, 2021. The competition offers undergraduate and graduate students a unique forum to present their research from a class project or capstone and compete for prizes.
Best in Show Spring 2021
All students taking MKTG 332/Integrated Marketing Communication (IMC) at NJCU spend the semester working on a complete strategic communication plan for a real-world client. At the conclusion of each IMC class, a Best in Show campaign is selected based on classmates’ rankings of pitch presentations and the professor’s expert analysis of plans. Best in Show communicates that a plan features professional-level research and strategic approach and that the plan is well written and presented.
Typically, one or two students earn Best in Show accolades each semester. In the spring 2021 semester, however, EIGHT students’ plans were named Best in Show.
Congratulations to the following students in Dr. Rennie’s IMC class: Rabia Fayyaz, Evelyn Matute, Dominic Pepe, Maria Sanchez, and Kelly Leonie Vo.
Congratulations to the following students in Professor Masloswki’s IMC class: Hana Doliente, Rebekah Lynn Mirang, and Daniela Vasquez.
And, extra kudos to Rabia Fayyaz and Maria Sanchez for lighting up the NJCU School of Business Research Showcase with STELLAR presentations that impressed the judges and represented the Marketing Department like the PROS they are!
The impressive work of students in MKTG 332 adds professional examples of marketing/strategic communication work to students’ portfolios and demonstrates the stellar career preparation they receive in the Marketing Department.
Interactive Newsletter, Fall 2020
When classes at NJCU switched from in-person instruction to online instruction during the COVID-19 pandemic, Marketing professors redirected their curriculum to provide a creative outlet for students while accomplishing course learning objectives. Utilizing COVID-19 related assignments as a learning technique as well a coping mechanism, students recommitted themselves to Marketing creativity. Two Marketing students then developed one interactive newsletter to feature selections from the professors' archives of the best student work from MKTG 360 (Writing for Marketing and Public Relations) and MKTG 340 (Visual Communication for Integrated Marketing Communication) during online instruction. The interactive newsletter communicates students' agility in adapting their Marketing capabilities to new projects (and challenging times) and showcases the strength and creativity of Marketing students in the NJCU School of Business.