Even in the summer, Marketing students are focused on honing their skills. All students who take MKTG 332/Integrated Marketing Communication (IMC) at NJCU work on a complete strategic communication plan for a real-world client. And, summer is no different!
The Best in Show campaigns for Summer 2021 were selected based on classmates’ rankings of pitch presentations and the professor’s expert analysis of plan. Best in Show communicates that a plan features professional-level research and strategic approach and that the plan is well written and presented.
Those who earned Best in Show accolades in the summer 2021 semester are: Kristina Martinez, Gercy Sorto, and Stephon Waddell
Two junior Marketing majors, Rabia Fayyaz and Maria Sanchez, finished first and second place in Track 2 of the 8th Business Research Showcase Competition on May 14, 2021. The competition offers undergraduate and graduate students a unique forum to present their research from a class project or capstone and compete for prizes.
All students taking MKTG 332/Integrated Marketing Communication (IMC) at NJCU spend the semester working on a complete strategic communication plan for a real-world client. At the conclusion of each IMC class, a Best in Show campaign is selected based on classmates’ rankings of pitch presentations and the professor’s expert analysis of plans. Best in Show communicates that a plan features professional-level research and strategic approach and that the plan is well written and presented.
Typically, one or two students earn Best in Show accolades each semester. In the spring 2021 semester, however, EIGHT students’ plans were named Best in Show.
Congratulations to the following students in Dr. Rennie’s IMC class: Rabia Fayyaz, Evelyn Matute, Dominic Pepe, Maria Sanchez, and Kelly Leonie Vo.
Congratulations to the following students in Professor Masloswki’s IMC class: Hana Doliente, Rebekah Lynn Mirang, and Daniela Vasquez.
And, extra kudos to Rabia Fayyaz and Maria Sanchez for lighting up the NJCU School of Business Research Showcase with STELLAR presentations that impressed the judges and represented the Marketing Department like the PROS they are!
The impressive work of students in MKTG 332 adds professional examples of marketing/strategic communication work to students’ portfolios and demonstrates the stellar career preparation they receive in the Marketing Department.
When classes at NJCU switched from in-person instruction to online instruction during the COVID-19 pandemic, Marketing professors redirected their curriculum to provide a creative outlet for students while accomplishing course learning objectives. Utilizing COVID-19 related assignments as a learning technique as well a coping mechanism, students recommitted themselves to Marketing creativity. Two Marketing students then developed one interactive newsletter to feature selections from the professors' archives of the best student work from MKTG 360 (Writing for Marketing and Public Relations) and MKTG 340 (Visual Communication for Integrated Marketing Communication) during online instruction. The interactive newsletter communicates students' agility in adapting their Marketing capabilities to new projects (and challenging times) and showcases the strength and creativity of Marketing students in the NJCU School of Business.