BFA, Specialization in Graphic Design
With a nearly life-long passion for automobiles, especially fast cars of all kinds, I have educated myself in the uses of visual design found in that industry. And with the knowledge I have gained both informally and through my college art education at NJCU, my excitement and curiosity about cars and the car industry, I could easily find an aesthetic footing in advertising, branding, and industrial design. In my last year of college I have continued my commitment to one goal: to stay true to my creative vision and dedication to my unique and individual direction. I am encouraged to find a path for myself that will meet my expectations for fulfillment and provide a career that will bring success. That is the courage of a creative person. In doing so, I intend to join the ranks of creatives, designers, and other artists who will color the world.
The BFA portfolio I present here includes a corporate identity project with letterhead, corporate logo, business card, brand merchandise, and branding guidelines. In addition, I am also including a prototype of the car model--a senior-year foray into Industrial Design--something that surely expands the BFA curriculum. My intent for this thesis project has always been a desire to fully utilize my design knowledge and augment it with my interests and education in other art forms such as visual marketing, drawing, and sculpture.
The title of my company is Crystal Cannon—my name for an electric car manufacturer suited to the ecological concerns of our time. It uses eco-friendly engineering that will not compromise on performance or appearance. My design aspirations are modern, even futuristic, with hard shiny surfaces and elegant spare lines. For me, the language of modernism as one sees in Industrial Design and Graphic Design is also filled with ambivalence. Over 100 years old, is a modern aesthetic, as much as I might love it, predictable? And of more concern for my generation of creatives, is it perhaps depleted as a guiding aesthetic of progressive aspirations? These are big and weighty questions to leave college with. On the upside here: isn't it the questions and the doubt--all the uncertainty-- that leads to innovation?